How to deal with Private Label Suppliers? See our User Agreement and Privacy Policy. Full Name Comment goes here. Independent dealers have always had the majority share in wholesale replacement tire market Are you sure you want to Yes No. Goodyear had protected its dealers by not selling Goodyear-branded tires in other outlets Goodyear dealers did not carry other brands.

Supported core events with Radio, Television, and Print advertising announcing special prices on specific tire lines. Many small manufacturers specialized in private label tires, while some larger manufacturers used excess capacity to service the private label market. Embeds 0 No embeds. Are you sure you want to Yes No. Successfully reported this slideshow. Automobile sales shifted towards cars that were smaller, lighter, and had front wheel drive; these cars placed less wear on tires. Also explores issues involved in managing a complex distribution structure during a time of rapid change.

Sold to Individual Consumers.

The properties of Aquatred are very impressive. These slides were created by Prateek Rout, as part of an internship done under the guidance of Prof. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.

Goodyear: The Aquatred Launch

Major brands had the highest recognition among consumers and included Goodyear also. You just clipped your first slide! The case deals with channel conflicts and management issues arising in mature product categories.

Clipping is a handy way to collect important slides you want to go back to later. Now customize the name of a clipboard to store your clips. Full Name Comment goes here.

Goodyear: The Aquatred Launch : Harvard Case Analysis

Highest recognition among consumers. Aquatred Invicta GS Visibility Others can see my Clipboard. Experiments with everyday low pricing in the tire industry had been unsuccessful because price competition among dealers undermined attempts to set consistently low goodyear case study aquatred fair prices. Before launching of The Aquatred, Goodyear need to look into an important matter.

The Aquatred was developed after comparing 10 different designs on performance and consumer preference. Cite View Details Purchase.

Case study on Goodyear: The Aquatred launch

Performance Tire have high demands. No notes for slide. Class ppt for our MBA class case. See our Privacy Policy and User Agreement for details. Replacement Market is highly demanding.

Performance tires were wider than broad-line tires, were more expensive, and provided better traction. Michelin of France, used expertise in radial production as a lever into the U. Proposed Aquatred Advertisement TV AD focuses on advanced design and emphasizes on wet traction to appeal to the quality ,safety and value-oriented customers Is the decision taken by Goodyear to launch Aquatred during winter Olympics is right?

Students must use information on channel evolution and consumer behavior to make two decisions: Some tire companies believed that expanding independent dealer networks would grow sales faster than company-owned outlets.

Offers fast service 3. Consumers in the Replacement Passenger Tire Market Goodyear also goodyear case study aquatred surveyed car owners concerning the criteria they used to select a goodyear case study aquatred retailer.

Goodyear Rubber and Tire Company is a dominant player in the world tire industry. Upcoming Olympics events on Jan through a video ad with above message. Finance Globalization Health Care. Now let us have a look at the Consumer Behaviour We use your LinkedIn profile and activity data to goodyear case study aquatred ads and to show you more relevant ads. Published on Jul 1, Tests showed that in wet conditions, cars equipped with Aquatreds traveling at 55 miles per hour stopped in as much as two-carlengths- less distance than similar cars equipped with conventional all- season radials.

How to Expand Wholesale channels?

InGoodyear successfully launched the Eagle, the first radial tire offering high-speed traction for sports cars. Goodyear aquatred launch 1.

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